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PERCEPTION
The ability to survey the battlefield and assess threats is a key skill deployed by specialist military units. Through learning advanced perception skills from our team, founder leaders can make better strategic decisions.
Noun
[puhr-SEP-shuhn]
The ability to see, hear, or become aware of something through the senses.
Military Lesson
Perception in the military is crucial for understanding the battlefield environment, assessing threats, and recognising subtle cues that can influence tactical decisions. Soldiers and commanders rely on sharp perception to detect risks, anticipate enemy moves, and adapt strategies on the spot. This heightened awareness strengthens decision-making, reduces vulnerability, and enhances mission success.
Business Understanding
In business, perception is key to understanding market trends, customer needs, and internal dynamics. Leaders and teams with strong perceptual skills can sense shifts, foresee challenges, and identify opportunities early. This awareness helps businesses remain responsive and adaptive, gaining a competitive edge by anticipating changes and acting proactively.
Perception Transcript
To move from perceiving to perception you need context.
You need to ask what does this data mean in relation to our goals.
In high stakes environments this ability to quickly interpret and contextualize information, often makes the difference between success and a catastrophic failure.
In business it allows you to make strategic decisions based on a deeper understanding rather than just surface level observations.
Implementing
Into Your Business
Below we outline a few key steps to begin improving the perception of your business.
Case Studies
Explore some well-known and covert implementations of Perception within all environments.
Challenge
By the early 2010s, McDonald's was widely viewed as unhealthy, impacting sales and losing traction with health-conscious consumers.
