TIER ONE ASSETS REQUIRED
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Values
The greatest teams function from a collective understanding of their core values. Our values are Integrity, Empathy, Commitment, Cheerfulness and Courage. What are yours?
Military Lesson
Values in the military serve as guiding principles that define the character and conduct of soldiers. Core values like loyalty, duty, and respect foster unity, strengthen resolve, and ensure that actions are aligned with the mission and ethical standards. By adhering to these values, military personnel build trust within their ranks and uphold a reputation of honour and commitment.
Noun
[/ˈvæl.juz/]
The regard that something is held to deserve; the importance, worth, or usefulness of something.

Business Understanding
In business, values are the foundation of a company's culture, shaping decisions, relationships, and overall identity. Clear values, such as integrity, accountability, and teamwork, foster a positive work environment and guide consistent, principled actions. When businesses live by their values, they earn trust, attract loyal customers, and build a cohesive team that drives lasting success.
Courage
Making the correct choice, not the easy or the popular one.
Integrity
Doing the right thing when nobody else is watching.

